Key Takeaways & Recommended Actions
YP Carousel is the star performer — 34.7% CTR at £0.002/click
Drives 57% of all landing page views. Increase budget and test carousel variations for other audiences.
Conversion tracking is broken — zero start_trial conversions
Despite 33K+ landing page views across all campaigns, not a single start_trial_website event has fired. Verify Meta Pixel and GA4 event configuration before scaling spend.
Parents - India campaign is optimizing for impressions, not conversions
9M+ impressions but only 0.09% CTR. The campaign is burning £136/week on reach instead of leads. Change the optimization goal immediately.
Parents - SA should be paused — only 5 LPVs from £14.68 spend
The Saudi Arabia market needs a different strategy. Research the audience and develop SA-specific creatives before restarting.
Meta Ads Funnel Performance
Full-funnel analysis across campaigns — Impressions to Landing Page Views
Total Spend
£468.75
CPM: £0.049
Impressions
9.55M
Reach: 6.63M
Link Clicks
53.4K
CPC: £0.0088
Landing Page Views
26.9K
Cost/LPV: £0.0174
Conversion Funnel — Last 7 Days
9.55M
Impressions
100.0% of impressions
-30.5%
6.63M
Reach
69.5% of impressions
-99.2%
53.4K
Link Clicks
0.6% of impressions
-49.7%
26.9K
Landing Page Views
0.3% of impressions
Campaign Breakdown — Last 7 Days
| Campaign | Spend | Impressions | Link Clicks | CTR | LPVs | Cost/LPV |
|---|---|---|---|---|---|---|
Young Professionals - India | £161.00 | 187.7K | 34.6K | 18.42% | 20.8K | £0.0077 |
Students - India | £156.45 | 250.8K | 10.4K | 4.15% | 4.6K | £0.0340 |
Parents - India | £136.62 | 8.93M | 8.4K | 0.09% | 1.5K | £0.0921 |
Parents - SA | £14.68 | 184.0K | 19 | 0.01% | 5 | £2.9360 |
| Total | £468.75 | 9.55M | 53.4K | — | 26.9K | £0.0174 |